Jones County Road sizzle

Our goal with this brand identity piece for Jones County Road, a grooming products company in Southern California, was to create an atmospheric piece that would evoke the smells of the various soaps, oils and lotions they offer.   With names like "Woodsman", "Alpine", "Campfire", "Pacific" and "Wild" we decided a 24 hour road trip from the desert to the mountains to the beach would provide us with the visuals we needed to tell this story and conjure the mood and tone associated with the brand.  Here's the 2 minute version:

Director/editor: John Lavin
Narration: Ross Pirelli
Music: Ross Pirelli x 4th Floor
Words: Walt Whitman (from Song of the Open Road)